The Blog: The Grand Social

Seventh Wonderland Pop-Up Launch

After the fun that was had at our previous Pop-Up Lauch for Melbourne based label Limedrop, we were extremely excited to present the next in our line of Pop-Up stores situated right here at GS HQ.

Limedrop pop-up launch at The Grand Social store

This Wednesday night we launched the first in a series of pop-up stores at our head office, with one of our favourite labels, Limedrop. Nathan and Clea arrived on Tuesday morning with boxes of beautiful Limedrop designs and set about turning our usually minimalist office into a tropical oasis.

Fifteen cases of ice cold Sapporo beer and hundreds of Cocobella coconut waters later, it was time for the party!

The Grand Social presents: Limedrop EDITION concept store

After much anticipation, Limedrop and The Grand Social will be opening the doors on our pop-up collaboration this Thursday. EDITION will be transformed into a tropical oasis for the next two weeks, with one off exclusives as well as the full Calypso collection available. We had a chat to Nathan about the plans for the store and what's coming up next for Limedrop.

Can you give our readers any hints on what to expect at the pop-up shop?
The pop-up shop will be based around our SS11/12 collection,
‘Calypso’. Think tropical oasis with bright pop colours and a unique use of flora.

New label alert: Rebecca Vallance

Drawing inspiration from her travels around the world and her own bohemian spirit, Rebecca embeds her designs with a personality that closely aligns with her own personal aesthetic. Each season Rebecca Vallance’s luxurious collections eschew trends by creating timeless pieces that are both modern and classic. We had a chat with Rebecca about her new ready to wear collection.

Where were you working before you created your own label?
I started modelling when I was 13. I then worked in fashion Publicity for 7 years after that.

What made you decide to get into fashion design?
I moved overseas to live with my husband in Malta, Europe. The weather is very hot all year round in Malta and I couldn’t find any amazing cover up pieces that suited our lifestyle, so I developed my own. I wore them to a few events and people started asking how they could go about buying them, so I developed my kaftans into a line, which was picked up by some stores around Europe. The next step was to launch my own ready-to-wear collection, which is being released this season.

New label alert: Kyla Crozier

Our newest label is from Sydney local and former GS employee Kyla Crozier. We were all pretty amazed when we saw her Summer collection, inspired by the colours of the Australian summer, and we're sure you will be too.

Where were you working before you created your own label?
Before starting the label I was working as the design assistant at ‘Cohen et Sabine’, this was my dream job and I had such a beautiful time working there.

What made you decide to get into fashion design?
I was always creating growing up and have always loved beautiful things. When I was young I expressed this creativity through dance, however the highlight for me was always finding out what we’d be wearing! I think I began to realise I wanted to be in fashion when I was 15, I remember sitting with my girlfriends one day, all excitedly talking about and sketching what we were going to wear to the formal, I loved it. Since then I haven’t looked towards any other career.