Limedrop are a label renowned for having fun with fashion & not taking themselves too seriously - so when the invite came through for a live Limedrop shoot on Wednesday night (as part of Loreal Melbourne Fashion Festival) we knew it was going to be fun. The theme of the shoot was 'Underage Wedding' complete with the bubble-gum blowing, combing hair, clicking-heels courting stage, the white wedding & the cabbage patch pregnancy (or we can only hope it was in that order - heaven forbid!).
The crowd got to watch photographer Jo Duck climbing ladders & stylist Jade Leung primping, preening & applying gum where needed. The shoot was housed at Penthouse Mouse, a temporary fashion, arts and events space on Chapel St that showcases & sells the current works of emerging designers & artists during LMFF. Not just a shopping space, Penthouse Mouse features a number of weird & wonderful installations from designers such as Trimapee, Secret Squirel (both coming soon to GS!), bag designers Mercurialsts (see bottom images) & a range of artists both throughout the huge warehouse space & in the scary dark rooms upstairs! Check out Penthouse Mouse for more info.
The new Limedrop Winter 09 collection as seen in the shoot will be available within the next 2 weeks - keep those eyes peeled!
SHOP LIMEDROP HERE

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